Established in 1927 by local coffee growers, the Colombian Coffee Growers Federation (FNC) now represents over 540,000 coffee-growing families, providing them with public goods and services such as the purchase guarantee, R&D, technical assistance, development projects, and promotion of Colombian coffee around the world. “All of this has been achieved with a comprehensive and sustainable value strategy that has given our bean its global reputation as the richest coffee in the world and turned the FNC into a leading industry player, with important recognitions” said Roberto Vélez Vallejo, the CEO.
The Colombian Coffee brand participates actively in events around the world promoting as the richest coffee in the world. The producers use the “Café de Colombia” Logo as a badge and symbol of hard work, quality, effort, willingness to do great things and bring to the market a superior quality product. By March 2022, more than 790 brands around the world sell 100% Colombian Coffee.
North America (USA and Canada) is the main destination of Colombian coffee exports, with a 49.5% share. In the USA, Colombian coffee is the most recognized origin, and according to the National Coffee Association (NCA), 75% of US consumers say the pandemic caused no change in their coffee drinking patterns.
“Colombian coffee has been very important in the daily lives of American people, thanks to its unique flavor, mildness and highest quality, and we will continue feeling honored with their preference when having a delicious cup of coffee” underlined the CEO. “This preference, in turn, will continue to bring well-being our coffee producers and their families that earn their livelihoods from this flagship product of Colombia” he concluded.
